Services

Everything a sales org needs, or just the part that hurts.

Take one initiative or an end-to-end build. Either way the work is led personally by me: grounded in MEDDPICC, deal inspection and forecast rigor, and handed over to your managers so it survives after I leave.

01

Sales playbook creation

A living playbook your reps actually open: the ideal customer profile, the qualification standard, the messaging, and the repeatable process that moves a deal from first call to signature.

Ask about this

  • Ideal customer profile & buyer personas
  • MEDDPICC qualification framework, tailored to your motion
  • Sales process & stage exit criteria
  • Discovery, demo and objection-handling guides
  • Onboarding & ramp curriculum for new hires

What you getField-ready playbook + onboarding kit

02

Sales compensation design

Compensation that rewards the behaviour you actually want, protects margin, and scales with the growth model: without the unintended consequences that show up two quarters later.

Ask about this

  • Plan structure: base/variable mix, accelerators, SPIFs
  • Role-based plans for AEs, SDRs, CS and leadership
  • Quota-to-OTE alignment & cost-of-sale modelling
  • Draw, ramp and clawback policy
  • Plan documentation & rollout communications

What you getComp plan models + plan documents

03

Territory, quota & capacity planning

Fair, data-grounded territories and quotas: reachable for the rep who has to carry them and defensible to the board that has to approve them.

Ask about this

  • Territory design & account segmentation
  • Capacity & coverage modelling
  • Top-down / bottom-up quota setting
  • Ramp-adjusted attainment planning
  • Headcount & hiring plan to hit the target

What you getTerritory & quota model + hiring plan

04

Identifying, recruiting & hiring top talent

From the profile of who genuinely wins in your market through to sitting in the interview with you: building a bench of sellers who make quota and stay.

Ask about this

  • Role scorecards & sales hiring profiles
  • Sourcing strategy & candidate pipeline
  • Structured interview guides & scorecards
  • Candidate interviewing & evaluation support
  • Offer, close and onboarding handoff

What you getHiring profiles + interview scorecards

05

Territory & opportunity coaching

Live coaching where deals are actually won or lost: opportunity inspection, deal-management reviews, and forecast discipline that holds up when someone pushes on it.

Ask about this

  • Opportunity & deal-management inspection
  • Territory & pipeline reviews
  • Forecast calls & commit discipline
  • Manager enablement: coaching the coaches
  • Deal strategy on must-win opportunities

What you getRecurring coaching cadence + review framework

06

QBRs, team building & customer events

Quarterly business reviews and customer events that align the team, set the vision and pull diverse groups together: operational rigor applied with a creative lens.

Ask about this

  • Quarterly business review design & facilitation
  • Sales kickoff & team-building experiences
  • Customer event concept & execution
  • Vision-setting & cross-functional alignment
  • Executive narrative & presentation coaching

What you getFacilitated QBR / event + materials

How we work together

Engagement models that fit the moment.

01

Project

A defined deliverable: a playbook, a comp plan, a territory model: scoped, built with your team, and handed off. Most engagements start here.

02

Fractional

Ongoing sales-leadership horsepower: a standing coaching cadence, forecast calls and pipeline reviews on a recurring basis.

03

Advisory

A thought partner to the founder or CRO for the decisions that are too consequential to make alone: on call, without the overhead.

Engagements are priced individually against scope. We will talk it through on the first call and you will get a written proposal: there is no charge for that conversation.

Tell me where it hurts most.

Thirty minutes, no deck. I will tell you straight whether this is something I can help with, and what I would do in the first thirty days.

Or email Beth directly at bethbenkowski@gmail.com. Replies come from Beth, within one business day.